We were asked by Reese’s to create a memorable campaign to re-introduce a beloved confectionary classic at the Superbowl. We built a captivating visual narrative utilizing CGI, animation, and rendering to breathe life into the Big Caramel Peanut Butter Cup's return. This was our deep dive into the eternal allure of caramel and Reese’s. We produced a mesmerizing tableau that not only showcased the iconic confection in hyper-realistic detail but also exemplified a deep understanding of a storied brand's legacy and audience expectations.